About Business (marketing) - BA (hons) in Birmingham City University

Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

IELTS 6.0 overall with 5.5 minimum in all bands.

Higher secondary academic qualification level including mathematics as a subject.

Birmingham City University Highlights

Birmingham City University Average Tuition fees and Other Expenses

This figure is an estimate of the basic living costs during the first nine months of studies, which covers most expenses including average tuition fees.