About Business Administration - Marketing Program in George Brown College

FULL DESCRIPTION

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Develop a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
• Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
• Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
• Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships

YOUR CAREER

Graduates from the three-year Business Administration – Marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

• Account Manager
• Digital Marketing Coordinator
• Brand Coordinator
• Digital Brand Ambassador
• Sales Associate
• Customer Service Representative
• Financial Service Representative

Academic qualification equivalents 

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college).

English language requirements (one of the below):

• IELTS             :            6.5, minimum 6.0 in each skill band
• TOEFL           :            88 (online) minimum 22 in each skill band
• PTE                :            60, overall minimum 55 in each skill band

George Brown College Highlights

George Brown College The Average Tuition Fees And Other Expenses

Tuition fees for some of the popular programs offered by George Brown College are mentioned below

Residence Fees

Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:

Meal Plans

The college provide three types of meal plan options its students, the details of which are mentioned below: