About Business And Marketing, BA (hons) in University of Central Lancashire (UCLAN)

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. For students interested in business enterprise, there are also opportunities to create your own business. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, digital, understanding customers and how to differentiate a business from its competitors.

• Optional 48-week paid placement opportunities
• The School offers the LaunchPad Leadership development programme to select students to provide opportunities to enhance professional skills
• Course is designed around industry requirements

FURTHER INFORMATION

Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis.

You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.

Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.

FACILITIES

The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities.

EXCITING OPPORTUNITIES

This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.

58% from listed boards (The All Indian Senior School Certificate awarded by the Central Board of Secondary Education (CBSE), or The Indian School Certificate (ISC) awarded by the Indian Council for School Examinations (ICSE), or a recognised Indian State Education Board, such as the West Bengal, Tamil Nadu, Maharashtra and Karnataka Education Boards
60% from other boards, not listed above
Where a specific subject is required for entry to the degree programme, 58% must be achieved in this subject
Pre-University Certificate, Government of Karnataka can be considered – send to tutor – evidence from Govind included in entry requirements folder
3% margin to be considered by UCLan staff based on reputation of institution, work experience etc

65% in Year 12 English *
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6 or equivalent

University of Central Lancashire (UCLAN) Highlights

University of Central Lancashire Average Tuition Fees And Other Expenses

Preston is officially the cheapest city in the UK for students. The following are the categories of the tuition fee payable by the students.

The total estimated annual cost of attendance for the 2020/2021 academic session is as presented on the table below: