With the rise of globalisation, business operates across borders and continents, with English as the common language of commerce. This course will help you to gain the skills and knowledge you need to understand and work in this field. We offer in-depth study of global business development, marketing and tourism, in addition to modules that improve your English language skills in a business context.
This course features two compulsory modules that will give you a strong foundation in English skills related to business. In Advanced English Skills for Business you will be introduced to a range of topics, including Human Resources, Governance and e-marketing which you will be able to pursue in more depth depending on your choice of optional modules. Business communication focuses on the ways in which communication and interaction within business in different countries is influenced by a variety of cultural approaches, attitudes and expectations.
Alongside these modules, you will be able to choose from a range of business-related options. In Global Business Development you will learn about the processes underlying globalization and its varying effects on the development of business and societies in the different regions of the world. If you are interested in understanding and developing the skills required for managing in a global economy you can opt to study Developing Cross-Cultural Management Capability.
There are two modules on tourism. In Destination Management you will explore the nature and dynamics of tourist destinations and the challenges facing destination managers. In Innovation in Tourism you will gain an understanding of new product development and how the international tourism industry is evolving.
You can also study marketing. We have two modules, Digital Marketing and Advertising, both designed specifically for those who have no previous experience in this field. The ways in which businesses communicate and interact with their customers are constantly evolving and these modules will help you to develop a theoretical and practical understanding of these processes.
We use a variety of individual and group-based assessments including reports, presentations, posters, e-portfolios, projects, client briefs, multiple choice tests and examinations.
“This is a really good course which encourages and motivates you to develop critical thinking in business. What I like most is that lecturers can define complicated business concepts in simple and clear ways.” Gao Qianwen
“This is a fantastic course for students who don’t have a business background but are willing to pick up a new area of knowledge.” Wang Qiuishui
“This was a very enjoyable course and a lovely year!” Zhou Shucong
“It was an amazing course. All of the tutors are very nice, patient and full of knowledge…Compared to the first class, I am much more confident in myself now. I really recommend this course!” Liu Xiaoyu