Joint Honours Marketing and Business offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.
This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.
The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing Management and Business Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR.
This programme combines Marketing and Business modules that will provide you with a key grounding in both subject areas. The course introduces all areas of marketing, management and business preparing you for a future of making sound operational and strategic decisions which are important as organisations are now demanding higher levels of business related skills.
Three years full-time or four years with an optional work placement year.
A range of individual and group-based assessment methods are used. These include essays, written reports, presentations, live client projects, portfolios, research reports, presentations, multiple choice tests and examinations.
For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.