About Marketing Management in Fanshawe College

This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

About the marketing management program

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.  Available 100% online or in a traditional in-class format with a September and January admission.

If you are thinking about completing your diploma online you can assess your readiness with www.amiready.ca, Fanshawe's Online Readiness Indicator, a measure of the degree to which distance learning and/or learning in a technology rich environment is the right fit for you. We also have a handy checklist to guide you along the way to becoming an online learner.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

Career Opportunities

Graduates of the Marketing Management program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including: Digital Marketing Specialist, Market Researcher, Customer Relationship Management (CRM) Specialist, Marketing Specialist, Marketing Analyst, Advertising Specialist, Brand Manager, Category Manager, Account Executive and Event Planner.

Academic qualification equivalents

• A College Diploma, or College Advanced Diploma, or College Graduate Certificate or bachelor's degree.

English language requirements (one of the below):

IELTS: International English Language Testing System (IELTS) Academic test with an overall score of 5.5  - 7.0 with no score less than 5.0 - 6.5 in reading and listening and a score of 7.0 in writing and speaking, with test results within the last two years
Please note, some Whitireia degree level programmes require a higher level of English language competence. 

TOEFL iBT :Test of English as a Foreign Language (TOEFL) test with a minimum score of 60 - 100for the Internet-based test (iBT), with test results within the last two years

PTE: Pearson Test of English Academic (PTE) with a minimum score of 40 - 65, with test results within the last two years

Top Programs in Fanshawe College

Fanshawe College Tuition fee/Cost of Attendance

To provide prospective students an indication of the minimal account balance required before applying for admission to Fanshawe College, the anticipated cost of expenditures is as follows:

Tuition fee

The cost of tuition varies depending on the length and difficulty level of each programme offered at Fanshawe College. However, the average anticipated cost is as follows:

International Applicants: 2,135 to 12,450 USD.

Domestic Applicants: 1,035 to 4,590 USD.

Other Expenses including textbooks, housing, food, entertainment, among others: 7,600 to 9,120 USD.8