About Marketing Practice (msc) in Cork Institute of Technology
The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.
This action learning based programme consists of a hybrid array of touchpoints with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.
Aim
The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.
Academic qualification equivalents
- Bachelor's degree (Honours) holders with a minimal overall first division result
- First Class BSc Science/Arts/Commerce three year degree (for MA Global Business Practice/MSc International Business course)
English language requirements (one of the below):
- IELTS 6.5 overall (6.0 for Business programmes)
- IELTS 5.5 in all four components (listening, reading, speaking and writing)
- PTE 60 (63 for integrated programmes)
- PTE 55 in all four components (listening, reading, speaking and writing)
