Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills.
Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.
Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.
You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying.
This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
If you complete the elective Direct and Digital Marketing module, you will receive exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing.
Tailor the course to your career aspirations by choosing from a range of elective modules.
This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.
You will be able to benefit from the new Student Advice Centre (SAC) with appointment/private meeting rooms, allowing you to discuss any queries you may have in a more confidential nature.