About BA (hons) In Business Studies (marketing) in Griffith College, Ireland

Develop the knowledge and skills required for a successful career in the Marketing Industry

The BA (Hons) in Business Studies (Marketing) offers students an opportunity to specialise in the area of marketing, while the broad scope of the programme means that students also gain a deep understanding of the many aspects of the world of business.

Why Study Business at Griffith College?

Our BA (Hons) in Business Studies (Marketing) is available on both a full and part-time basis over a three-year period. The purpose of the programme is to allow students to tailor their studies to reflect their interests and future career ambitions in marketing through a broad range of business and marketing modules.

• Students will develop their marketing skills and expertise while also having a grounded knowledge in all key business areas.
• Students will gain a key understanding of business disciplines, teamwork and specialised marketing practices, perfectly positioning them to be a dynamic team player in any business environment.
• The option to specialise your studies demonstrates clear goal-setting and determination to prospective employers, making you a highly attractive candidate for a variety of graduate positions.
• A flexible learning approach gives students the option of choosing their own study path, blending core modules in both Marketing and Business Studies.
• You will receive lecturing from vastly experienced professionals from a wide range of industries.

Course Highlights

• Degree completed in three years
• Gain qualifications in fastest growing business sector
• Offered in full-time and part-time modes
• Access programme offers module flexibility
• Progress to the Graduate Business School

Career Progression

 Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, retailing, product design and development, and branding.

Completed High School - must pass Maths and a language (English or other modern language). Please contact the International Admissions Office at for specific country requirements.

English Language

If English is not your native language, you must show proof of English Language proficiency. We accept the following certifications:

• IELTS
• TOEIC
• TOEFL
• Cambridge
• PTE

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