About Business And Marketing BA (hons) in De Montfort University

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Key features

• Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
• Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
• Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
• Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
• Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first year students, as part of the Introduction to Entrepreneurship and Enterprise module.
• With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.

Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths. 

For Engineering courses you will need a minimum of 60% in Maths.  

Advanced entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide.

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

De Montfort University Highlights

De Montfort University The tuition fee (In GBP) for various programs is tabulated below:De Montfort University Average Cost

De Montfort University The Average Tuition Fees and Other Expenses

DMU International Scholarship up to 1500 pounds

• TEF Gold Outstanding Alumni Scholarship up to 3000 pounds
•  Leicester Castle Business School Scholarships:

1. Global MBA Scholarship £3,000 - £5,000
2. Full Postgraduate Scholarship

• LGBTQ + Allies Scholarship-two fully funded post graduate taught scholarship packages including full fee weaver and maintenance bursary.
• Vice Chancellor's Sports Scholarship- three different scholarship packages are available with eligible students being awarded up to 6000 pounds of support.