Advertising And Marketing Communications – Management in Sheridan College (Ontario), Canada

Advertising And Marketing Communications – Management in Sheridan College (Ontario)

What you'll learn

This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Learning Outcomes

Advertising and Marketing Communications (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

• Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
• Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
• Develop an advertising plan and present and defend it persuasively.
• Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
• Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
• Participate in the development of creative solutions to address advertising and marketing communications challenges.
• Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
• Complete all work in a professional, ethical and timely manner.

Career Opportunities

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!

Here are some jobs you might find:

• Communications Specialist
• Digital Marketing Coordinator
• Digital Account Coordinator
• Digital Content Coordinator
• Digital Account Manager
• Campaign Manager
• Assistant Digital Buyer
• Assistant Programmatic Buyer

Know more about Studying in Canada

Tuition Fees in Canada (1st Year Average)	BE / BTech: CA$22,600 | MBA: CA$25,375 | MS: CA$17,225 | BBA: CA$20,560 | MEng: CA$22,225 | BSc: CA$20,745 | MASc: CA$20,375 | MIM: CA$28,900 | MA: CA$12,970 | MFin: CA$32,785 | BHM: CA$20,560 | MEM: CA$17,040
Average Accomodation & Food Costs in Canada	CA$8890 Per Year
Entrance Exams in Canada	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in Canada	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in Canada	Up to 3 Years after graduation depending on the course.
Cost of Student Visa in Canada	CAD 150
Student Visa in Canada	A Canada student permit is a document issued by IRCC (Immigration, Refugees and Citizenship Canada) for international students in Canada. To study in Canada, you will require a student permit, which serves as a student visa.
Intakes in Canada	There are Three Intakes in Canada: Fall (September), Winter (January) and Spring (May)
Top Job Sectors in Canada	Business Management, Engineering, Economics, Dentisty, Law, Computer Science.
Economy in Canada	GDP Growth of 1.9% (2018) 1.5% (2019e), 10th Largest Economy in the World by Nominal