About Marketing Management in Sheridan College (Ontario)

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Learning Outcomes

• Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.
• Employ digital tools to analyze the effectiveness of a marketing campaign.
• Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
• Write a business plan for an entrepreneurial start-up venture.
• Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives.
• Develop strategies for the efficient distribution of products and services.
• Apply the principles of business ethics and corporate social responsibility.
• Determine strategies for developing new products and services that are consistent with evolving market needs.
• Evaluate the viability of marketing a product or service in an international market or markets.
• Evaluate results of marketing activities using criteria related to budgeted sales, costs and profits.
• Prepare and deliver a sales presentation.

Career Opportunities

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

• Social Media Coordinator
• Digital Marketing Coordinator
• Search Engine Marketing Coordinator
• Advertising and Promotions Planner
• Advertising Account Coordinator
• Assistant Product Manager

Academic qualification equivalents

• Postsecondary diploma or a degree or 2–3 year diploma (media-related is desired)

English language requirements (one of the below):

• IELTS       :    6.5 – Overall Band Score with no Band below 6.0
• TOEFL      :    88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based
• PTE           :    60 – Overall Minimum Score (57L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below: