The Certificate in Tourism Marketing programme has been designed to provide the international student with a range of practical skills that complement theoretical knowledge studied. The curriculum also aims to provide students with the knowledge and communication skills necessary to operate effectively and gain future employment within the travel and tourism industry. Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues. Graduates of the programme will have a well-grounded knowledge of tourism marketing that can be demonstrated and put into action in the workplace.
Tourism Marketing will provide students with a balance of concepts, principles and processes drawn from the study of contemporary tourism marketing, bridging the gap between the theoretical processes and actual marketing practice in the Irish context. Event Planning & Operations will guide students through all aspects of event planning and operations from concept development, to budgeting, marketing, sponsorship, logistics and managing and co-ordinating successful events.
Sales & Selling aims to develop an understanding of management thinking on best practice in sales and of contemporary trends influencing selling and sales management whilst also broadening student understanding of the role of sales within the overall marketing process. Enterprise and Communication (Tourism) will guide students in the development of an enterprise plan for a proposed tourism enterprise, while encouraging innovation and entrepreneurship. Digital Media Tools will allow students to discover how social media, companies’ digital strategies work (and don’t work).