Business management graduates are in high demand throughout the world because of the breadth of knowledge and skills they possess across all aspects of business operations – from strategy and marketing to finance and IT.
Designed with a specific focus on business in a European context, this direct entry course is part of an innovative bachelor’s degree that can enable you to study in three different countries. Providing excellent preparation for the global workplace, the first year is spent studying with our European partners in either Spain, Germany or Finland and the second in Belgium. Your undergraduate studies culminate with the final year here in Coventry. This gives you the opportunity to gain experience of a range of languages and increase your cultural awareness at the same time.
Ranked 15th in the UK for ‘Business, Management and Marketing’ by the Guardian University Guide 2020, Coventry Business School has excellent links with national and international employers, like Jaguar Land Rover, Peugeot Citroen, Enterprise Rent-a-car and Goldman Sachs. Our teaching is grounded in the corporate world, using real-life international case studies.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
On this exclusive degree programme, you will be provided the opportunity to learn how to formulate and suggest solutions to business problems, communicate and present your advice within a business setting and gain hands-on experience of standard ICT business applications packages, such as Microsoft.
The first two years of the course, studied at our partner European institutions, will explore a range of business subjects and provide a foundation for your degree.
This final year focuses on management and business practices and provides an overview of European business operations, both public and private, and how to handle trade policies and regulations. Emphasis is given to applying theory in different business contexts across Europe and the effect current European issues (such as Brexit) have on the world. You will be able to tailor your studies by choosing 3 optional modules (or 2 optional modules plus 2 Add+Vantage modules).
You will be provided with the opportunity to gain detailed knowledge of the various functional areas of a business, a broad appreciation of the environment in which businesses operate, the theory and practice of management. We will have the chance to debate and discuss business issues, such as global economic uncertainty, political conflict, environmental issues, increased regulation and legislation.
Your degree culminates with a written dissertation based on a supervised research project designed to extend your knowledge and understanding in a specialist area of interest and related to your studies. Previous students on this course have chosen topics ranging from investigating the effect of ‘greenwashing’ in the context of corporate social responsibility to investigating the possibilities of low cost travel for long haul travel and analysing the impact on family and career of female high fliers.
The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment.
The exposure to multicultural learning and experiences should, over the three years of your study, provide a unique personal development opportunity, as well as provide skills highly desirable to employers.
Your academic studies should equip you with expert business knowledge and professional skills, while the experience of living and studying in several European countries can help to develop you personally, providing a unique opportunity to improve your language and communication skills.
A degree in a business can help you to develop a wide range of employable skills, such as analytical problem solving, teamworking, research, and organising and communicating information. At each level of the course, you will have the opportunity to undertake Continuing Professional Development activities with the flexibility to tailor these to your individual career plans.
You could potentially go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from finance, banking, management and HR to advertising and marketing.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Recent graduates have gone on to work for business across Europe in a variety of roles, such as accounts in Hamburg in Germany, for an international IT company with a base in Brussels, a project management role for a tour operator in South Africa and many others. Alternatively, the course can act as a stepping stone to further study at postgraduate level.
Coventry University Highlights
PG: Post graduate application form
Mode of payment
In-person/By post/Certain debit or credit cards/Via telephone/Web e-payment gateway
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