About M.a. Strategic Marketing Management in ISM - International School of Management

Master Marketing - Qualification as Marketing Expert

In the Marketing Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, to plan and control them in a target-oriented manner.

The Master's in Marketing includes practice-oriented courses, an integrated twelve-week practical phase and an extensive market research project to help you develop and solve entrepreneurial problems.

Country-Specific Marketing Instruments

Internationality is an important keyword in the Marketing Master's programme. The Master in Marketing

• will be studied 100% in English,
• includes an integrated semester abroad at one of around 190 partner universities, and
• offers you the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Qualification as Marketing Expert

In the first two semesters you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research.

The third semester takes you abroad to one of our partner universities.

Your studies will be completed with a practice-oriented Master's thesis in the fourth semester.

The International Office will support you in your selection and application.

Academic qualification equivalents

• Bachelor's degree from a university

English language requirements (one of the below):

• IELTS        :      6.0
• TOEFL      :      80 

ISM - International School of Management Highlight

Cost of living at International School of Management ISM - Frankfurt