About Master's In Music Management (m.a.) in Macromedia University of Applied Sciences

Master's Degree in Media and Communication Management: Music Management Specialisation

Music, along with painting, is one of the oldest art forms. It transports emotions like no other and is part of everyday life all around the world. In the industrial nations, music is closely connected with the media industry, show and entertainment business, with fashion and personal style and, especially in youth culture, with identification and a group identity.

Hardly any other industry has changed as radically as the music industry in the last 10 years. Once selling recordings in the form of vinyl records, cassettes or later CDs, there are currently three dominant business areas in which companies generate high turnover. The streaming or downloading of music is by far the most important distribution channel for music today. The second branch is concert management, because in addition to listening to music, the intensive, communal experience of witnessing a soul singer, a hip-hop band or a famous jazz trumpeter live is booming. The third area is the trading of music rights for various purposes, e.g. film music, sports events, commercials, branding etc.

Content of the Music Management specialisation

In the Music Management specialisation, which is offered at the Macromedia University of Applied Sciences in Berlin, you will acquire all the necessary qualifications for product, project and concert management to be able to manage artists and bands professionally and successfully. You will learn to think conceptually and act operatively in order to make the right decisions at the right moment. Distinct knowledge of target groups and market mechanisms, contract, copyright and exploitation law, concert management as well as music sociology and psychology are as much a part of the course content as music history and artist management.

In addition to specialist knowledge, promoting artists or music productions also requires a high degree of personal identification and commitment. Behind every great artist - be it Rihanna, Justin Timberlake or Ariana Grande - there is also intelligent management.
 
The curriculum includes:

• Social Media Management
• Music Production
• Artist Management & Music Marketing

Due to the distribution of classes on 2-3 days per week (e.g. Thursday, Friday, Saturday), many students are able to study alongside their job. Our student advisory service will be happy to advise you. If you decide to specialise in Music Management in the master's programme Media and Communication Management, you can expect a wide-ranging and coordinated modular curriculum. In addition to scientific work and methodical competence, including project management, several practical projects will be a focus of your studies. With business management expertise and insider knowledge of the music market, you will be in demand as an employee in the music industry.

Career prospects after Music Management specialisation

Graduates of our Media and Communication (M.A.), Music Management studies have excellent career opportunities at their respective study location in Berlin, throughout Germany or abroad. The jobs that await you after the Master's degree are as varied as the music industry itself. Positions are available with concert promoters of all kinds, in the cultural and event sector or in music production. Alongside some major international companies, agencies and even young, smaller companies with innovative products and services for the music market are possible employers. Possible career paths include:

• Artist Manager
• Cultural management
• Label Manager
• Artist & Repertoire Manager
• Executive in the music business

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students: