About Master In Digital Media Business (m.a.) in Macromedia University of Applied Sciences

Master's Degree in Media and Communication Management: Digital Media Business Specialisation

At this very second, digitalisation is transforming our lives and societies. Media businesses are experiencing a complete shakeup and are exploring new ways to capitalise on digital media and new technologies. However, technologies are mere tools which cannot work on their own. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value. Do you want to be a successful navigator in the digital age?

The meteoric rise of digital technologies and media has opened up new avenues for companies across all industries. Today, there are multiple digital channels of communication, diverse content formats and growing segment of digitally savvy customers. Customer interactions, advertising and services have extended to apps, websites, chatbots and social media. Furthermore, emerging areas like virtual reality, augmented reality, data visualisation and digital broadcasting have enormous potential for growth.

To tap into the potential of digital media, it has become essential for businesses to augment their digital media competencies. Whether they are a media company or not, they must develop their skill pool with digitally competent managers who can leverage the digital media to create value for the business. These managers are creative, digitally-minded and ahead of the curve when it comes to identifying new opportunities and conceiving solutions for the digital era. It goes without saying that they need to have a positive attitude towards change, an entrepreneurial mindset and interdisciplinary foundation so that they can collaborate across disciplines.

Content of the Master's specialisation in Digital Media Business 

The Digital Media Business specialisation is offered within the Media and Communication Management programme at Macromedia University and is designed to train media business managers to succeed at the intersection of digital media and business management.

The competencies acquired in this particular specialisation are broadly diversified. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. You are prepared to conceive, develop and market innovative offers for companies employing your cross-disciplinary versatility and strong methodological knowledge.

You will acquire comprehensive strategic, design, technical and business skills to develop digital media products at a high project-managerial level. You will critically analyse different types of Web 2.0 services, especially social media, apps and other mobile services while also learning to develop new business models in this context. Furthermore, you are challenged as “entrepreneurs” and prepared to sharpen your own start-up ideas, not only strategically but also regarding practical start-up requirements.

Your career prospects

By the time you graduate, you will have developed strong expertise in digital media and practical skills along with sharp business acumen, which renders you a high potential candidate for challenging roles in digital companies.  Potential employers for our graduates are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. You may find interesting professional opportunities as: 

• Digital media manager
• Project manager
• Advertising account executive
• Co-founder in internet start-ups in the digital media industry
• Digital business consultant
• Digital media consultant

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students: