About Media And Communication Management Master (m.a.) in Macromedia University of Applied Sciences

Master's Degree with Specialisation in Media and Communication Management

Reach, followers, views, downloads and so on – these are the currencies that drive the success in today’s mediatised world. The rapidly changing media landscape demands sound decision makers who can combine media management skills with strategic thinking. The Master's programme with specialisation in Media and Communication Management is designed to train the media managers of the future.

With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities. Why do some new television shows become instant hit but many others struggle to get mileage? Every time Google changes its algorithm, companies must rush to adapt their SEO strategies. Many businesses are partnering with social media influencers to reach to their target segments in increasingly more creative ways. Advertisements are becoming more and more targeted for better ROIs. This is just the tip of the iceberg. 

How should businesses design their media and communication strategies to reach their target segments, connect with them and build a sustainable relationship in this vibrant digital era? It is not just about great editorial content. What matters is an international and nationwide marketing, customer orientation, a cross-media approach, and well-functioning PR. This demands qualified managers with strategic and operational skills with an extremely broad knowledge of social trends, business management and media. 

Course Content for the Media and Communication Management (M.A.)

In this Master's course at the Macromedia University, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry. 

In the broad curriculum, you will learn the theories of management and strategic business management and get an intensive overview of media management, brand management, PR and advertising and communication psychology. During your Master's thesis in the last semester, you will be able to augment your knowledge and prove your expertise in your chosen topic. 

The competencies you acquire during your studies are broadly diversified. With our focus on digital media and international orientation, you are able to understand and shape media in the overall context of the ongoing digital transformation. Beyond just understanding media, you are empowered to lead and manage media development projects and campaigns in a fast-paced environment. 

Career prospects

With the deep expertise you develop by the end of the programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management. Your expert knowledge of communication tools and methods along with practical competence in digital media places you at the upper crust of job markets, both in Germany and abroad.    
You can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally.  
Some examples of professional positions that you can find, among others, are the following:

• Communications manager
• Account manager in marketing agencies
• Producer for film or television projects
• Marketing manager
• PR manager or spokesperson for corporations or SMEs
• Project manager in the media sector
• Social media manager

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students: