About International Event And Hospitality Management BA (hons) Top Up in Coventry University

If you have qualifications in this industry, our international course can boost you to degree level in Event and Hospitality Management.

One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major employer around the world. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully. 

This course, aimed at students from outside the UK, and enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one or two years, it reflects the international nature of the hospitality and event industries and incorporates the advanced study of the advanced study of business English.

Coventry University is ranked 3rd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2020. As members of the Association of Event Management Education (AEME) and EuroCHRIE, the Tourism and Hospitality Educators, we follow industry trends closely and course content has been designed to meet the needs of the industry. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.

We combine the study of events marketing with hospitality management theory, providing a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.

We will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research, or share experiences from both national and international contexts. 

You will learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.

Career prospects

The hospitality and events industries are booming and graduate prospects are excellent – there are 9.5 million workers employed in the hospitality industry within the EU alone.

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements. We provide volunteering opportunities at a number of local events organisations – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish. 

You will have the support of dedicated Personal Employment Tutors, who are industry trained. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres

Where our graduates work

Graduates on our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events. 

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

English as a Foreign Language An IELTS of 6.0 overall. Pre-sessional English is available if required.

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