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Tourism and Events Managements courses

Edinburgh Napier University

International Marketing With Tourism & Events - Msc

  • Duration : 1 Year
  • Intake : Sep
  • Level : Postgraduate
  • Tuition & fees : £ 13,520 Per Year
  • IELTS : 6.0
  • TOEFL : 80
  • PTE : 56


About this course

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Modules

  • Strategic Brand Management
  • Direct and Digital Marketing
  • Case Studies in International Tourism
  • Festival and Event Management
  • Global marketing
  • Intercultural Business Communication
  • Principles and Practice of Marketing
  • Research Methods
  • Dissertation

Edinburgh Napier University Highlights

Type of university Public
Location United Kingdom
Mode of Payment Direct payment, cash by post, Western Union, credit or debit card, or ePay.
Accreditation The Engineering Accreditation Board (EAB) or other recognized bodies
FAFSA Code G34184
Student population 19,500
Housing capacity 1,240 students
The average cost of attendance 28,000-30,000 GBP

Edinburgh Napier University Average Tuition Fees And Other Expenses

The table below shows the estimated cost of living in UK while attending the institute. The cost is presented annually and may vary according to the needs of individuals.

Item Amount per annum in GBP
Tuition fees 15,522-17,472
Accommodation, Food, Transportation, Books and Supplies, Insurance, etc. 12,600
Total 28,122-30,072

Edinburgh Napier University Application process

Application fee:

  • Undergraduate: 13 GBP to 24 GBP
  • Graduate: Not available

Supporting documents:

  • Academic transcripts and certificates
  • References
  • English proficiency proof
  • Personal statement
  • CV or resume
  • Interview or portfolio (if required)
  • Copy of passport/visa
  • Copy of CAS (if applicable)

Academic requirements:

  • Undergraduate: Overall of 60% in Higher Secondary Certificate (HSC) or higher in the Intermediate (10+2) (XII Standard) or the international United Kingdom equivalent.
  • Graduate: Bachelor degree or its equivalent

English Proficiency Test Scores 

For taught undergraduate and graduate programs, any one of the following test scores are required:

Accepted tests Minimum required scores
IELTS (Academic) Overall, of 6.0 with no element lower than 5.5
TOEFL iBT Overall, of 80 with a minimum of 17 in listening, 20 in speaking, 18 in reading, and 17 in writing
Pearson’s Test of Academic English Overall, of 56 with a minimum of 51 in each element
Cambridge C2 Proficiency (or Cambridge English Proficiency (CPE)) Overall, of 169 with a minimum of 162 in each element
Cambridge B2 First (or Cambridge English First (FCE)) Overall, of 169 with a minimum of 162 in each element
Cambridge C1 Advanced (or Cambridge English Advanced (CAE)) Overall, of 169 with a minimum of 162 in each element
Trinity Integrated Skills Test (ISE) ISEII, ISEIII, ISEIV with a pass in each element

Due to the Covid-19 pandemic, other tests that are accepted by the university include TOEFL ‘At Home’ Test (same scores as of TOEFL iBT), IELTS Indicator (same scores as of TOEFL iBT), online Edinburgh Napier English Language Courses, Duolingo, and IELTS Academic tests taken more than two years but less than four years will be considered with the use of English language in work or education during that period playing a big role.

Duolingo test and its IELTS equivalent is shown below

IELTS score Duolingo equivalent
6.0 with no subsection lower than 5.5 95-105
6.5 with no subsection lower than 6.0 105-115
7.0 with no subsection lower than 6.5 115-125
7.5 with no subsection lower than 7.0 125-135
Fees components - (1st year Fees and expense)

Tuition & fees :

£ 13,520

Total

£ 13,520

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