About Higher Diploma Tourism Destination Marketing in Letterkenny Institute of Technology

The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry.

The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.

The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad. It is aimed at both professionals currently employed within the tourism industry and those from other fields. This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.

Career Pathways

The main employers are:

• Tourism Organisations
• Tourist Attractions/Activities
• Hospitality Businesses
• Community Development
• Cultural Organisations
• Support Agencies and Local Authorities
• Tourism Information Offices

Graduate Careers

Graduate careers typically include:

• Tourism Destination Marketing Manager
• Local Authority Tourism Officer
• Tourism Attraction Marketing Manager

Acadamic qualification equivalents

• Applicants must hold an undergraduate honours degree in a related subject.
• Applicants with a honours degree in another field may be considered if they have at least 5 years industry experience in a related field.

English language requirments

TOEFL : 90, No less than 20 in each section

IELTS : 5.5

PTE : 63, With at least 59 for each item