About Master Of Business (marketing Stream) in Waterford Institute of Technology

The MBS (Marketing Stream) is the MBS one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS (Marketing Stream) will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.

Career Opportunities

Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS (Marketing Stream) is closely aligned to the Waterford Crystal Centre for Marketing Studies, the RIKON research group and TSSG which provides an easily accessible network for our students to be informed on current ideas, thinking and employment opportunities in industry. WIT also has a well-established Careers Centre and website providing support and advice to students.

In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising, public relations and international sales and marketing development.

A graduate may also apply for further post graduate Level 10 studies, such as a PhD by Research in WIT or to other third level institutions, either nationally or internationally.

Academic qualification equivalents

• An honours degree in a related subject.

English language requirements (one of the below):

Engineering, Health Sciences & Science

• IELTS: 6.0 IELTS(minimum of 5.5 IELTS in each component)
• TOEFL: iBT 80 CBT 213 PTE: 55 (minimum 46 in each component)
• PTE:55 (minimum 51 in each component)

Business, Education & Humanities

• 6.5 IELTS (min of 6 IELTS in each component)

• TOEFL: iBT 91 (min score of 18 in each component) CBT 232 (min score of 18 in each component)

• PTE: 62 (minimum 55 in each component)

Waterford Institute of Technology Highlights

Waterford Institute of Technology Cost of Attendance

The international students have to pay the following expenses while studying at the institute.

Fees

Note: The international tuition fee will be refunded in full, in case the students don’t get their visa but the students need to show documentary evidence of the refusal to the international office.

Cost of Accommodation

The residences fee at WIT is mentioned beneath:

These apartments are based on the Main Campus and give easy access to all WIT services and facilities to the students. The students need to deposit Euro 300 for booking room which is refundable towards the end of the license period.