This four year ab-initio programme has been designed primarily to prepare students for employment at executive level in modern businesses, and at the same time provide students with a foundation for further study. The programme explores practical, real world applications of marketing principles; a marriage of business management with marketing. Students are encouraged to become independent and innovative thinkers with a sound understanding of theoretical issues and the ability to put these theories into practice.
Who is the programme suited to?
This programme is suitable for people who have an interest in careers as Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.
Top 3 Reasons
1. Some exemptions are available from the examinations of the following professional bodies:
The Marketing Institute of Ireland (MII);
The Chartered Institute of Marketing (CIM);
The Institute of International Trade of Ireland (IITI);
The Chartered Institute of Management Accountants (CIMA).
2. This programme has been accepted by the Registration Council for Secondary Teachers as fulfilling its Degree requirements for registration, subject to the complete programme of study being undertaken at LIT. As with any other Degree, a teaching qualification such as the H.Dip in Education is also required.
3. This programme is very diverse giving graduates an opportunity to seek employment across various fields, including: Marketing, Strategic Management, Exporting, Sales, Public Relations, Advertising and more!
Class Contact Hours
18-24 hours per week depending on the year.
This programme is very diverse giving graduates an opportunity to seek employment across various fields, including: Marketing, Strategic Management, Exporting, Sales, Public Relations, Advertising and more.
“I really enjoyed the course overall, the group presentations and projects really made it interesting and helped bring the theory to life”