This 3 year degree programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management. The programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into practice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.
Particular emphasis is placed on managerial, technological and communication skills. These skills give students the opportunity to immediately seek employment or progress to the one year add-on Level 8 honours degree in Marketing & Management at LIT and/or Professional Body examinations. This programme has links with the Marketing Institute of Ireland and the Sales Institute of Ireland.
Who is the programme suited to?
This programme is suitable for people who have an interest in careers as a Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.
Class Contact Hours
18-24 hours per week depending on the year.
Job opportunities for graduated include: marketing, advertising, public relations, media, exporting, sales & business management, with employers including Facebook, Google, Bank of Ireland, Diageo, Dell, Full Tilt Poker, Heineken, ParkMagic, ABP and Musgrave.
Graduates can also progress to the Level 8 Honours degree in Marketing & Management at LIT.