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Marketing courses

De Montfort University

Marketing BA (hons)

  • Duration : 3 Years
  • Intake : Sep
  • Level : Undergraduate
  • Tuition & fees : £ 13,250 Per Year
  • IELTS : 6.0
  • TOEFL : 0
  • PTE : 0


About this course

On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions.

You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business.

Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article.

You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.

In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.

Reasons to study Marketing at DMU:

  • Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner 
    leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice)
  • Learn how to apply both traditional and digital marketing principles to real world situations
    through a wide choice of modules which you can tailor to your chosen specialism or career path
  • Pitch a business idea to real-life entrepreneurs and win a great prize
    through our annual Fox’s Lair competition for first year students 
  • Enjoy an international experience with #DMUglobal
    trips include New York, Belin, Copenhagen, Indore and Beijing  
  • Placement opportunities with local, national and global companies
    including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain
  • Our alumni are employed by leading brands in graduate roles
    such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase

De Montfort University Highlights

Type of Institution Public
Campus Setting Urban
Endowment £1.17 million
Number of Campuses 4 faculties
Number/Percentage of International Students 23205
Total number of Professors 3240
Student Satisfaction Rate 86%
Graduate Job Rate 97.3%
Number of Residence Vacancy Around 3000
International fee Undergraduates- £13240 (annual) Postgraduates- £15950 (annual)
Number of Academic Programs UG, PG, Part time, distance, blended
Mode of Program Full time, distance and online
Average Graduate Salary 19800 pounds a year


The tuition fee (In GBP) for various programs is tabulated below:De Montfort University Average Cost

Field of Study Avg.Fees
Art, Design and Humanities: £13,750
Business and Law £13,750-£14,550
Media £13,750 - £14,250
Engineering £14,250
Computing £14,250
Health and Life Sciences £13,250 - £14,250
Nursing BSc £14,950

The Average Tuition Fees and Other Expenses

Expenses Estimated cost in pounds
Undergraduate tuition fee 13,250- 14950
Postgraduate tuition fee 13600-15,900
On campus accommodation 5,000-6040
Average cost of living 97-110 per week

DMU International Scholarship up to 1500 pounds

  • TEF Gold Outstanding Alumni Scholarship up to 3000 pounds
  •  Leicester Castle Business School Scholarships:
  1. Global MBA Scholarship £3,000 - £5,000
  2. Full Postgraduate Scholarship
  • LGBTQ + Allies Scholarship-two fully funded post graduate taught scholarship packages including full fee weaver and maintenance bursary.
  • Vice Chancellor's Sports Scholarship- three different scholarship packages are available with eligible students being awarded up to 6000 pounds of support.
Fees components - (1st year Fees and expense)

Tuition & fees :

£ 13,250

Hostel & Meals :

£ 6,063

Total

£ 19,313

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