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Marketing courses

Edith Cowan University (ECU)

MBA - Master Of Business Administration (marketing Specialisation)

  • Duration : 2 Years
  • Intake : Jul/Feb
  • Level : Postgraduate
  • Tuition & fees : $ 26,950 Per Year
  • IELTS : 6.5
  • TOEFL : 84
  • PTE : 58


About this course

The MBA develops and educates highly-skilled managers and leaders who can contribute to organizations in an effective and responsible manner.

In a globally competitive environment, it is essential to build capability by creating climates and cultures conducive to innovation and advancement. This program provides students with the ability to respond to challenging situations in complex and modern organizations.

It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills, with a focus on personal and professional development.

Marketing Specialisation

Provides students with the skills and knowledge required for a career in customer, product, and brand and revenue management.

 

The focus of marketing is to create value for an organization, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.

Structure

  • MKT6300 Consumer Behaviour - 20 credit points
  • MKT6302 Promotional Marketing - 20 credit points
  • MKT6308 Current Issues in Marketing - 20 credit points

Other Specialisations you can study in this course:

  • Cyber Security Studies
  • Entrepreneurship and Innovation
  • Environmental Management
  • Finance
  • Health Care Leadership and Management
  • Hospitality Management
  • Human Resource Management
  • Information Systems
  • International Business
  • Management of Occupational Health and Safety
  • Professional Internship
  • Project Management
  • Supply Chain and Logistics Management
Fees components - (1st year Fees and expense)

Tuition & fees :

$ 26,950

Hostel & Meals :

$ 8,800

Total

$ 35,750

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