responsive image

Marketing courses

Edith Cowan University (ECU)

MBA - Master Of Business Administration (marketing Specialisation)

  • Duration : 2 Years
  • Intake : Jul/Feb
  • Level : Postgraduate
  • Tuition & fees : $ 26,950 Per Year
  • IELTS : 6.5
  • TOEFL : 84
  • PTE : 58


About this course

The MBA develops and educates highly-skilled managers and leaders who can contribute to organizations in an effective and responsible manner.

In a globally competitive environment, it is essential to build capability by creating climates and cultures conducive to innovation and advancement. This program provides students with the ability to respond to challenging situations in complex and modern organizations.

It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills, with a focus on personal and professional development.

Marketing Specialisation

Provides students with the skills and knowledge required for a career in customer, product, and brand and revenue management.

 

The focus of marketing is to create value for an organization, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.

Structure

  • MKT6300 Consumer Behaviour - 20 credit points
  • MKT6302 Promotional Marketing - 20 credit points
  • MKT6308 Current Issues in Marketing - 20 credit points

Other Specialisations you can study in this course:

  • Cyber Security Studies
  • Entrepreneurship and Innovation
  • Environmental Management
  • Finance
  • Health Care Leadership and Management
  • Hospitality Management
  • Human Resource Management
  • Information Systems
  • International Business
  • Management of Occupational Health and Safety
  • Professional Internship
  • Project Management
  • Supply Chain and Logistics Management

Edith Cowan University Highlights

Type Public
Campus setting Urban
Establishment Year 1991
Annual Endowment 485.2 Million AUD
Academic staff 814
Total students (on-campus) 23,514
International students (on-campus) 5,714

Edith Cowan University Average Tuition Fees And Other Expenses

The students planning to enroll at the university are encouraged to prepare an overall budget for international students looking to study in Australia. Amount of tuition fees of every course in ECU varies and can be checked with the help of the Fee Calculator.

Expenses Amount
Tuition 14,450 – 20,025 AUD per semester
Housing fee 205 AUD per week
Transportation 33 AUD per week
Meals 203 AUD per week
Personal expenses 132 AUD per week

Edith Cowan University English Language Requirements for International Students

International students who want to apply to Edith Cowan University are required to demonstrate their proficiency in English by fulfilling either one of the criteria as mentioned below:

Test Minimum Score Required for Undergraduate Minimum Score Required for Graduate
IELTS 6.0 (All individual bands minimum 6.0) 6.5 (All individual bands minimum 6.0)
TOEFL Paper based: 550 (Written English: 5)
Internet based: 70 (Individual scores minimum 17)
Paper based: 573 (Test of written English - 5)
Internet based: 84 (Individual scores minimum 17)
PTE 52 58
University of Cambridge 169 (No individual band less than 169) 176 (No individual band less than 169)

Edith Cowan University Application Process

Application portal: Online

Application fee: No fees

Admission deadline: July 10, 2020 (for both UG and PG courses)

Supporting documents:

  • English language proficiency (ATAR English and Literature, Minimum Grade C in English)
  • Senior High school report
  • Academic transcript
  • Work experience
  • Resume
  • English language proficiency
  • Interview
  • Reference

English language proficiency (TOEFL PBT – 550, TOEFL iBT - 70, IELTS – 6.0, PTE – 52, WAUFP – 50% + pass)

Fees components - (1st year Fees and expense)

Tuition & fees :

$ 26,950

Hostel & Meals :

$ 8,800

Total

$ 35,750

Lost your Password?
or

Sign in With...