MBA - Master Of Business Administration (marketing Specialisation) in Edith Cowan University (ECU)
Duration : 2 Years
Intake : Jul/Feb
Level : Postgraduate
Tuition & fees : $ 26,950 Per Year
IELTS : 6.5
TOEFL : 84
PTE : 58
About MBA - Master Of Business Administration (marketing Specialisation) in Edith Cowan University (ECU)
The MBA develops and educates highly-skilled managers and leaders who can contribute to organizations in an effective and responsible manner.
In a globally competitive environment, it is essential to build capability by creating climates and cultures conducive to innovation and advancement. This program provides students with the ability to respond to challenging situations in complex and modern organizations.
It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills, with a focus on personal and professional development.
Provides students with the skills and knowledge required for a career in customer, product, and brand and revenue management.
The focus of marketing is to create value for an organization, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.
MKT6300 Consumer Behaviour - 20 credit points
MKT6302 Promotional Marketing - 20 credit points
MKT6308 Current Issues in Marketing - 20 credit points
Other Specialisations you can study in this course:
Cyber Security Studies
Entrepreneurship and Innovation
Health Care Leadership and Management
Human Resource Management
Management of Occupational Health and Safety
Supply Chain and Logistics Management
All applicants are required to have a minimum of three years appropriate and/or relevant supervisory or managerial experience if applying with a Bachelor degree. Alternatively applicants can apply with a Graduate Certificate of Business or a Graduate Diploma of Business, with equivalents considered.
English Minimum Requirements
Academic IELTS: An overall band score of 6.5, with no individual band less than 6.0
TOEFL: Minimum score of 573, including Test of Written English of 5.0 or better
TOEFL iBT: Minimum score of 84, with no individual score less than 17
Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses
University of Cambridge (Cambridge English: Advanced): Post-2015: An overall score of 176, with no individual band less than 169
Other: Other evidence of English language proficiency may be acceptable.
Edith Cowan University Highlights
485.2 Million AUD
Total students (on-campus)
International students (on-campus)
Edith Cowan University Average Tuition Fees And Other Expenses
The students planning to enroll at the university are encouraged to prepare an overall budget for international students looking to study in Australia. Amount of tuition fees of every course in ECU varies and can be checked with the help of the Fee Calculator.
14,450 – 20,025 AUD per semester
205 AUD per week
33 AUD per week
203 AUD per week
132 AUD per week
Edith Cowan University English Language Requirements for International Students
International students who want to apply to Edith Cowan University are required to demonstrate their proficiency in English by fulfilling either one of the criteria as mentioned below:
Minimum Score Required for Undergraduate
Minimum Score Required for Graduate
6.0 (All individual bands minimum 6.0)
6.5 (All individual bands minimum 6.0)
Paper based: 550 (Written English: 5)
Internet based: 70 (Individual scores minimum 17)
Paper based: 573 (Test of written English - 5)
Internet based: 84 (Individual scores minimum 17)
University of Cambridge
169 (No individual band less than 169)
176 (No individual band less than 169)
Edith Cowan University Application Process
Application portal: Online
Application fee: No fees
Admission deadline: July 10, 2020 (for both UG and PG courses)
English language proficiency (ATAR English and Literature, Minimum Grade C in English)