MBA - Master Of Business Administration International (marketing Specialisation)
Duration : 2 Years
Intake : Jul/Feb
Level : Postgraduate
Tuition & fees : $ 26,950 Per Year
IELTS : 6.5
TOEFL : 84
PTE : 58
About this course
The Masters by coursework develops and educates highly skilled global managers and leaders who can contribute to organizations in an effective and responsible manner.
In a globally competitive environment, it is essential to build organizational capability by creating a climate and culture conducive to innovation and advancement. The course provides students with the ability to respond to challenging situations in complex and modern organizations. It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills.
Course Learning Outcomes
Apply critical thinking and technical skills to solve authentic business problems.
Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
Demonstrate mastery of a global body of discipline knowledge and practice, including knowledge of research principles and methods.
Independently initiate, plan and execute a substantial project to meet agreed deliverables.
Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.
Provides students with the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.
Other specialisations you can study in this course:
Cyber Security Studies
Entrepreneurship and Innovation
Environmental Management Specialisation
Human Resource Management
Supply Chain and Logistics Management
Edith Cowan University Highlights
485.2 Million AUD
Total students (on-campus)
International students (on-campus)
Edith Cowan University Average Tuition Fees And Other Expenses
The students planning to enroll at the university are encouraged to prepare an overall budget for international students looking to study in Australia. Amount of tuition fees of every course in ECU varies and can be checked with the help of the Fee Calculator.
14,450 – 20,025 AUD per semester
205 AUD per week
33 AUD per week
203 AUD per week
132 AUD per week
Edith Cowan University English Language Requirements for International Students
International students who want to apply to Edith Cowan University are required to demonstrate their proficiency in English by fulfilling either one of the criteria as mentioned below:
Minimum Score Required for Undergraduate
Minimum Score Required for Graduate
6.0 (All individual bands minimum 6.0)
6.5 (All individual bands minimum 6.0)
Paper based: 550 (Written English: 5)
Internet based: 70 (Individual scores minimum 17)
Paper based: 573 (Test of written English - 5)
Internet based: 84 (Individual scores minimum 17)
University of Cambridge
169 (No individual band less than 169)
176 (No individual band less than 169)
Edith Cowan University Application Process
Application portal: Online
Application fee: No fees
Admission deadline: July 10, 2020 (for both UG and PG courses)
English language proficiency (ATAR English and Literature, Minimum Grade C in English)