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Marketing courses

Edith Cowan University (ECU)

MBA - Master Of Business Administration International (marketing Specialisation)

  • Duration : 2 Years
  • Intake : Jul/Feb
  • Level : Postgraduate
  • Tuition & fees : $ 26,950 Per Year
  • IELTS : 6.5
  • TOEFL : 84
  • PTE : 58


About this course

The Masters by coursework develops and educates highly skilled global managers and leaders who can contribute to organizations in an effective and responsible manner.

In a globally competitive environment, it is essential to build organizational capability by creating a climate and culture conducive to innovation and advancement. The course provides students with the ability to respond to challenging situations in complex and modern organizations. It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills.

Course Learning Outcomes

  • Apply critical thinking and technical skills to solve authentic business problems.
  • Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  • Demonstrate mastery of a global body of discipline knowledge and practice, including knowledge of research principles and methods.
  • Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  • Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Marketing Specialisation

Provides students with the skills and knowledge required for a career in customer, product, brand and revenue management.

The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.

Other specialisations you can study in this course:

  • Cyber Security Studies
  • Entrepreneurship and Innovation
  • Environmental Management Specialisation
  • Finance
  • Hospitality Management
  • Human Resource Management
  • Information Systems
  • International Business
  • Marketing
  • Professional Internship
  • Project Management
  • Supply Chain and Logistics Management

Edith Cowan University Highlights

Type Public
Campus setting Urban
Establishment Year 1991
Annual Endowment 485.2 Million AUD
Academic staff 814
Total students (on-campus) 23,514
International students (on-campus) 5,714

Edith Cowan University Average Tuition Fees And Other Expenses

The students planning to enroll at the university are encouraged to prepare an overall budget for international students looking to study in Australia. Amount of tuition fees of every course in ECU varies and can be checked with the help of the Fee Calculator.

Expenses Amount
Tuition 14,450 – 20,025 AUD per semester
Housing fee 205 AUD per week
Transportation 33 AUD per week
Meals 203 AUD per week
Personal expenses 132 AUD per week

Edith Cowan University English Language Requirements for International Students

International students who want to apply to Edith Cowan University are required to demonstrate their proficiency in English by fulfilling either one of the criteria as mentioned below:

Test Minimum Score Required for Undergraduate Minimum Score Required for Graduate
IELTS 6.0 (All individual bands minimum 6.0) 6.5 (All individual bands minimum 6.0)
TOEFL Paper based: 550 (Written English: 5)
Internet based: 70 (Individual scores minimum 17)
Paper based: 573 (Test of written English - 5)
Internet based: 84 (Individual scores minimum 17)
PTE 52 58
University of Cambridge 169 (No individual band less than 169) 176 (No individual band less than 169)

Edith Cowan University Application Process

Application portal: Online

Application fee: No fees

Admission deadline: July 10, 2020 (for both UG and PG courses)

Supporting documents:

  • English language proficiency (ATAR English and Literature, Minimum Grade C in English)
  • Senior High school report
  • Academic transcript
  • Work experience
  • Resume
  • English language proficiency
  • Interview
  • Reference

English language proficiency (TOEFL PBT – 550, TOEFL iBT - 70, IELTS – 6.0, PTE – 52, WAUFP – 50% + pass)

Fees components - (1st year Fees and expense)

Tuition & fees :

$ 26,950

Hostel & Meals :

$ 8,800

Total

$ 35,750

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