Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.
Develop an understanding of the international marketing management process and how it is applied in industry
Identify and develop professional marketing skills in preparation for future application and employment
Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.
The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.
An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.
Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.
The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
This course prepares you for a career as
an international marketing manager
business development manager
shipping executive in countries such as China, India, Greece, Netherlands and UK
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
Robert Bosch SA
Inlecom Systems Ltd
Sheffield Hallam University Highlights
UCAS application fee is 20 -26 GBP while the direct application is free
Royal Institution of Chartered Surveyors and the Institute of Workplace and Facilities Management, and others