About Sport Media in Cardiff Metropolitan University

Course Overview

The Sport Media Degree will enable you to develop the critical understanding, and professional knowledge of the sports media, marketing and communications industry, along with giving you the opportunity to develop the essential journalism, broadcast production and digital skills needed to enter the ever expanding, fast changing sports media environment.  

This could include broadcast journalism positions with major broadcasters, producer roles creating content for sports brands and digital platforms or working in the media office of major sports organisations, sports events and sports governing bodies dealing with press, media and sponsors. The sports management element of the programme will allow you to learn about development and management of the structures and environments in elite sport and the governance and administration of sport at a national and international level. This component is designed to give you a grounding in how professional sport is financed and an opportunity to examine the areas where sport media, business and marketing overlap. 

You will gain a fundamental understanding of how the sport media industry is organised from a local, national and global perspective, from TV coverage to broadcast rights, to the structure of professional teams and tournaments. You will acquire an appreciation of the sport consumer; this will include the consumer as a fan, both at the game or online, and as a participant. 

We aim to help establish the guiding principles of what it takes to break into, survive and thrive in the industry today. Concepts such as ethics, media law, image rights, digital storytelling and sport on social media platforms will be explored alongside your own personal and professional development, not only in a media sports context but also in a way that will enable you to take your knowledge and skills into other sectors as well. The programme will provide you with a well-defined, contemporary foundation on which you can build your career.​ 

Excellent on-site media facilities, first class sporting facilities on campus and top class venues in Cardiff and the surrounding region combine with a network of broadcast and media industry partners to provide a comprehensive work-related and work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment.

​Course Content​

The Sport Media programme offers you a module framework which provides the fundamental underpinning knowledge, skills and understanding to be able to gain employment in a creative and dynamic role within the fast moving and exciting world of sport media.

Students will develop and master a wide spectrum of media and broadcast journalism production skills, learn to self-shoot and edit and sharpen their journalistic instinct and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study elements of sports marketing, media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern sport media, marketing and broadcasting landscape.

The module content will allow you to reflect on the underlying business and marketing principles that help to sustain and develop the sport media industry and there is a strong focus on creativity, journalism, marketing, entrepreneurship and strategic thinking which offers the potential for you to define and develop your own ideas for sport related media content. These principles are underpinned by the theories of culture, media, journalism and marketing practice applied in a wide range of sport media related settings.

Year one consists of six modules, two of which are common across the whole of the sports related offer. These core modules focus on helping to shape your professional and academic skills whilst also gaining some professional qualifications. The other four modules are all compulsory and consider the contexts in which sport media takes place and helps to ensure that a fundamental understanding is gained of the global sport media landscape; the sporting consumer; the platforms upon which sport is broadcast and the business of sport.

Employability & Careers

The Cardiff Met EDGE supports you to thrive in the modern world. Throughout your degree you will experience a range of opportunities to develop your Ethical, Digital, Global and Entrepreneurial competencies through problem-based learning, real-world industry case studies, integrated work experiences on campus and opportunities for work-based learning placements off campus. We will ensure that you get a range of opportunities to develop transferable skills such as communication, team work and leadership.

During your time with us you will get the opportunity to undertake technical qualifications in a range of industry relevant areas including video editing, social media & health and safety. These opportunities will ensure that you have the appropriate qualifications and experience to apply for one of the many work placement opportunities on offer both on and off campus. We will also support you to seek opportunities to work or study abroad. Work placements can give you a critical EDGE in gaining professional employment on graduation. Students who have graduated from the Sport Media programme will be expected to go on to work in careers both within and beyond the Sport Media, Marketing, Communications, Digital Media and Broadcast Industry.

Graduates from our Sport Broadcast MSc are now working in the professional sport media industry with BBC Sport, Sky Sports, LiveWire Sport and Cardiff City.

Many students also pursue their own opportunities and set up businesses based on ideas that they have generated during their studies. There is on-going enterprise support available from the Centre for Entrepreneurship designed to help provide the best chance to create a successful enterprise. This includes business mentoring, funding advice, free office space and networking opportunities.

Other students might choose to continue onto further study through our MSc Sport Broadcast programme for example and might progress to doctoral level studies. You can also progress onto more generic Masters level Media, Broadcast, Marketing and management programmes including the Master of Business Administration (MBA) at Cardiff Met or other Higher Education institutions offering similar courses.

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS      :      6.0 overall* with no sub score lower than 5.5
• PTE         :      Overall - 52, Reading - 51, Speaking - 51,Listening - 51,Writing - 51

Cardiff Metropolitan University Highlights

Cardiff Metropolitan University Average Tuition Fees And Other Expenses

Personal requirements including books charge a different fee according to the course.