About Event Management BA (hons) in Coventry University

Inspirational events which create lasting memories, need careful management and preparation, in order to ensure they are delivered efficiently, effectively and safely. This course will not only give you the skills and knowledge necessary for organising successful, memorable and safe events, but will also develop a broad range of highly transferable management skills, particularly in the area of leadership and project management.

From sporting championships to music festivals, conferences and corporate events to wedding planning and charity fundraisers, the events industry is big business. It contributes almost £40 billion to the UK’s economy, accounting for 35% of the UK’s visitor economy. 

Events play a critical role in entertainment, cultural appreciation, tourism, destination marketing, civic or national pride and community cohesion. As members of the Association of Event Management Education (AEME), we follow industry trends closely to ensure your skills and knowledge match employer needs. You’ll undertake multiple industry visits and field trips, at home and abroad, as well as hands-on experience of managing real-life events. 

If you have a passion for events and want to work in the event sector, our course will help you realise your ambition .

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

This dynamic course is designed to prepare you for the fast-paced and exciting events industry, with the course having a strong practitioner focus based on real world working problems.

We combine the study of events with management theory, providing a broad-based business education in the context of the sport and event industry. You’ll learn how to apply business principles, such financial management, marking theory and strategic management to the solution of sport and event management problems. You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective.

Career prospects

With a whole host of high profile sporting events in the UK in recent years, including the Olympics and Rugby World Cup, events companies and organisations are now actively seeking graduates with specialist degrees. 

As well as helping you learn the unique characteristics of the events industry, this course also provides an excellent foundation for careers in marketing, hospitality management, business, administration and general management.

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements. 

We provide volunteering opportunities at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also maintain a dedicated Facebook group to keep you up to date will all the opportunities and activities. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Our graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care, Virgin Media Pioneers.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

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