About International Fashion Management And Marketing BA (hons) in Coventry University

There’s nowhere like London for learning fashion management and marketing, and no course more professionally focused than this one.

London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s mini skirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?

This is a very practical course, but don’t expect to learn pattern-making! Instead, you’ll gain hands-on exposure to business operations which will be invaluable in building a global career in fashion management and marketing. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the countless opportunities for learning which lie beyond the university’s doors.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Course information

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for any type of fashion label.

Are you interested in creating, marketing and managing sustainably successful brands? Then this very practical course is for you. You’ll learn from a team of experienced tutors who have outstanding fashion experience, many of whom remain active in the industry and in research.

You’ll be encouraged to explore all that London has to offer – everything from its fabulous street markets to high-street retailers and exclusive luxury brands. However, we’ll also bring the industry to you: you’ll hear from guest lecturers like fashion stylists, photographers and fabric researchers, and you’ll be taken to visit designer ateliers, trend forecasting agencies, trade shows and museums. You’ll network with figures from industry, and could even work on a live project for a client. You’ll also enjoy field trips in the UK and Europe, organised by your tutors.

Career prospects

This future-forward, globally astute course is intended to propel you into an exciting professional fashion management career anywhere in the world.

When you graduate, you’ll have a huge array of career options. You might choose to go into marketing, management or leadership, and the entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you want. You’ll have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems.

Our focus on world issues means that international opportunities will be open to you on graduation. You’ll be equipped to contribute to the work of global brands; understand the role fashion brands play in diverse economies; and have a strong grasp of why ethics and sustainability must increasingly connect fashion to global society.

Where our graduates work

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. So when you graduate, you’ll be ideally placed to begin a career as a buyer or product developer, or you might choose to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could work agency- or client-side in PR, digital marketing, advertising, creative direction, account management or trend forecasting.

Your skills will be transferable across a wide range of industries, so you won’t be limited to fashion if you’d like to branch out. You could easily go into management or marketing positions in retail, cosmetics, hair fashion, health & leisure, events, or indeed any other sector. 

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

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