About International Marketing Management Msc in Coventry University

In our globalised world, there is a growing demand for marketers with the skills and knowledge to conduct business in an international marketplace, capable of overcoming the challenges of marketing across countries and cultures.

This course, which is accredited by the Chartered Institute of Marketing, therefore aims to develop your critical understanding, interpretation and application of data and the implications this has on managing complex international marketing projects.

To further develop our students as professional marketers, International Marketing Management MSc is mapped to Chartered Institute of Marketing (CIM) courses. This means you can gain exemptions from certain modules of CIM qualifications, helping you to kick-start your journey into the dynamic world of marketing (additional fees apply to CIM professional qualifications).

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

By studying this MSc, you will be given the opportunity to gain an understanding of a variety of topics related to international marketing management.

You will examine consumer behaviour, which is key to understanding global consumer behaviour that underpins many marketing activities, service provision, digital choices and policy formulations.You will study marketing from a range of international perspectives including international brand management, global marketing and consumer behaviour.   You will have the opportunity to develop lifelong learning skills, including instilling an enthusiasm for international marketing management and for learning more generally as part of continuing personal and professional development.

You will examine consumer behaviour, which is key to understanding global consumer behaviour that underpins many marketing activities, service provision, digital choices and policy formulations.

You will also have the opportunity to develop your strategic thinking, effective communication and research skills, all of which are directly relevant to employers and of great value when seeking future employment. You will also have the opportunity to critically analyse and evaluate global consumer behaviour and digital marketing strategy including ethical, sustainable and societal considerations.

The course aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as closely examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities. 

The course also focuses on the implementation, control and evaluation of the marketing planning framework. Utilising a marketing simulation game, the course enables you to construct and implement a strategic marketing plan. 

Career prospects

This courses has been designed with employability in mind, offering students the opportunity to apply for an industry based internship or opportunity to study a traditional dissertation, to help them better understand how international marketing fits into the efforts of real businesses.

The international focus of the course, fostered by an international teaching staff and student body, international case studies, and the opportunity for international experiences, also provides students with the opportunity to stand out from the crowd of graduates entering the increasingly globalised marketing profession.

The course also aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing

The course will encourage the early researcher and the student wishing to progress to PhD study.

Where our graduates work

Previous graduates have secured positions in marketing areas such as brand management, creative advertising development, marketing associate professionals, buyers and procurement officers, managers and proprietors in other services, management consultants and business analysts, sales accounts and business development managers, managers and directors in retail and wholesale.

Some of our recent graduates are working with organisations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, Smartspotter (Hamilton Bright Group), Dukes International as well as owning their own companies.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Accreditation for prior learning (APL) is in accordance with University regulations.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

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