About Marketing And Business Management - BA (hons) in Keele University

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors.  You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Academic qualification equivalents

• Applicants must have passed from ISE - All India Senior School Certificate, from AISSC or CBSE boards: 75% and above in 12th grade or from State Board: 80% and above

English language requirements 

• IELTS :  6.0
• PTE: 59

Keele University Highlights

Keele University Living Cost

The living cost includes the cost of food, accommodations, transportation, etc. it is recommended that a student must be prepared to spend around £9,000 - £12,000.