About Msc Business Analytics in University of Bristol

The MSc Business Analytics is a one-year specialist programme for graduates with a bachelor’s degree with a substantial quantitative component, and highly qualified graduates from other backgrounds with demonstrable advanced quantitative skills. It will suit graduates or early career professionals who wish to pursue a career in business analytics across sectors including digital marketing, human resources, logistics, retail, banking, insurance and healthcare.

The MSc Business Analytics will equip students with the skills and ability to develop actionable insights on customer behaviour, market trends, and business opportunities based on data and statistical methods. Students will also gain an understanding of the strategic value and managerial implications of business analytics, in line with a socially responsible and ethical use of data.

You will learn statistical and machine learning techniques for data mining and forecasting, social media/web analytics, modelling analytics for data-driven decision making, linked to practice and theory.

You will gain a critical understanding of organisational, societal, and ethical issues in the use of business analytics in decision making and the development of data-driven business solutions.

We will give you the opportunity to apply knowledge and techniques learned in the programme to real-life business problems, building your communication, research and analytical skills. Where possible, projects will be run in partnership with IBM and other business and third sector organisations.  

​​​​​​Entry Requirements

• an undergraduate (bachelor’s) degree that is equivalent to a UK upper second-class degree (also known as a 2:1).

English language requirements 

• IELTS : 6.5 A minimum score of 6.0 in all the sub-sections

• PTE : 67 A minimum score of 60 in all the sub-sections

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