About International Marketing Msc in University of Leicester

The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.

​​​Academic qualification equivalents

• A bachelor degree with related subject

English language requirements (one of the below):

• IELTS : 7.0 overall including 6.5 in Writing and 5.5 in Reading, Listening and Speaking.
• TOEFL IBT: 100 overall including 24 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.
• PTE: 68 overall including 62 in Writing, and 51 in Reading, Listening and Speaking.

University of Leicester Highlights

University of Leicester Cost of Attendance

The estimated fee payable by international students for the 2020/2021 academic session is presented on the table below:

Note: The above-listed fees are just estimated as the actual amount may be lower or higher than what is listed above.

University of Leicester Application Process

University of Leicester welcomes applications from both EU and non-EU students. There might be additional requirements for international student admissions. Also, specific courses have their own requirements. The standard admission process has been described below.

How to Apply?

The steps to be followed while applying for admission to the University of Leicester are as follows:

Application Fees: 25 GBP for applying through UCAS; Postgraduate application is free for almost all courses. Some postgraduate courses require an application fee.

Application Deadline: UG applicants: UCAS application deadline – June 30; Medicine and Dentistry programs – October 15; PG applicants – Varies according to program

Entry Requirements: The entry requirements for undergraduate and postgraduate applicants must be fulfilled before applying:

• Undergraduate:
  • Completed the standard XII by the ICSE/CBSE, or another recognized state exam board, with at least 75% overall or higher depending on the course.
  • Undergraduate applicants with incomplete entry requirements can apply for an International Foundation Program which provides academic support to help applicants progress to his/her chosen undergraduate degree at the University.
• Postgraduate: A Bachelor's degree with a First class classification and an average of at least 60/75% (depending on the chosen course).

Supporting Documents: The following documents must be submitted at the time of admission:

• Official high school or college/ university transcripts/certificates
• Degree certificates
• References
• Personal Letter
• Program-specific requirements
• English Language Test
• Resume
• Passport details

English Language Requirements: Applicants whose first language is not English must provide evidence of proficiency in the English language but providing English language test results. The minimum test scores required are: