About BA Degree In Fashion Management And Marketing in University of Richmond
Programme Overview
The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.
The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.
We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.
This programme ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.
Top 5 reasons to study this programme:
- Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
- Learn about consumer psychology in relation to luxury brands
- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
- Contribute to the Richmond Fashion Society and write for our Magazine
After you graduate
Career Paths
Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy
In the workplace:
Ernst and Young, KPMG
Further Education
Parsons Design School – New York, UAL, Central St Martins, Harvard Kennedy School, London School of Economics and Political Science, SOAS, University of London, The MIT Sloan School of Management, University of Toronto
Career Support
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Academic qualification equivalents
- Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English
English language requirements (one of the below):
- IELTS : 5.5 with 5.5 in Reading, Listening, Speaking and Writing
- TOEFL : 72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking
- PTE : 51 with 51 in each component
University of Richmond Highlights
| Year of foundation |
1830 |
| Location |
Virginia |
| Student Faculty ratio |
8: 1 |
| Average Class Size |
16 |
| Average Graduation Rate |
88% |
| Acceptance rate |
30% |
| Student Retention Rate |
94% |
University of Richmond The Average Tuition Fees And Other Expenses
The table tabulated below shows the estimated cost of attendance.
| Expenses |
Amount (USD) |
| Tuition Fees |
56,860 |
| General Fees |
475 |
| Room and Board (on Campus) (6600+7780) |
14,380 |
| Books and Supplies |
1,200 |
| Personal Expenses and Transportation |
2,500 |
