About BA (hons) Marketing in University of Stirling

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Academic qualification equivalents

• Direct Entry to 1st Year:

  Year 12 Grade – cumulative score of 65% and above.

  Advanced Entry to 2nd Year:

  Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.

English language requirements (one of the below):

• IELTS :6.0 overall including 5.5 in all elements
• TOEFL IBT: 88 overall including R=22, L=21, S=23, W=22
• PTE: 54 R, L, S, W = 51

University of Stirling Highlights

University of Stirling Average Tuition Fees And Other Expenses

• The cost of attendance for the University of Stirling depends on a number of variable factors.
• Tuition fee for undergraduate and graduate programs may vary depending on the choice of program.
• An estimate of the undergraduate and graduate student cost of attendance is given below for reference:

It must be noted that the actual cost of attendance for students may vary from the above-given figures.