About Marketing (b.s.) in Clemson University

A major in marketing begins at the end — with consumers. But it's more than just creating an ad campaign that inspires people to buy a product. Our students quickly discover that marketing is about creating value for consumers, finding their needs, discovering their desires and promoting a product that they will then purchase. Consumer behavior, assessing market evaluations, research, international implications, price point determinations and efficient distribution chains are some of the things you'll encounter while building, not just a product, but a brand. We'll teach you how to define and speak to a target audience in order to get a desired response, and you'll leave knowing how to establish a customer-centered business.

Academic qualification equivalents

• Applicants must have passed 12th with 55% marks, Second Division

English language requirements 

• IELTS :6.5
• TOEFL IBT: 80

Clemson University Highlights

Clemson University Annual Cost to Attend