About Marketing Analytics, Ms in Pace University
Our MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy in order to build the career you’re meant for.
- Analyze simple and complex marketing data for managing customer relationships.
- Bridge the gap between analytical models and business opportunities with innovative solutions.
- Plan and develop integrated, interactive, and digital strategies.
ADD OPPORTUNITIES AND EXPERIENCES
Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
At Lubin, we recognize that analytics skills are essential to advance your career. You’ll work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. We also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.
CAREER OPTIONS
- Business Development Manager
- Business Operations Specialist
- Customer Intelligence Analyst
- Market Research Analyst
- Market Research Manager
- Market Research Consultant
- Marketing Director
- Marketing Consultant
Eligibility & Entry Requirement
- If English is not the students’ first language then they need to prove English proficiency through IELTS/TOEFL or any equivalent test
- Indian Students Eligibility:
- Students must hold a bachelor degree or equivalent from a recognized institution with a minimum GPA of 3.4 on a 4.0 scale.
Pace University Highlights
| Established |
1906 |
| Type |
Private |
| Campus Setting |
Urban |
| Undergraduate Acceptance Rate |
83% |
| Graduate Acceptance Rate |
77% |
| Academic Calendar |
Semester-wise |
| Average GPA |
3.6 |
| Total Enrollment |
12,835 |
| Undergraduate Students |
7,994 |
| Graduate Students |
4,841 |
| International Students |
11% |
| Countries Represented |
133 |
| Student to Faculty Ratio |
16:1 |
| Financial Aid |
Scholarships, Grants, and Assistantship |
Pace University Cost of Attendance
If you are the probable aspirant of the institute, an estimated budget for international students to study in US for your ease is as compiled below.
| Cost Head |
Expenses in USD |
| Tuition Fees |
45,832 (50,832 for performing Arts) |
| Standard Fees |
1,852 |
| Room and Board (on Campus) |
20,146 |
| Books and Supplies |
800 |
| Personal Expenses and Transportation |
2,020 |
| Total |
70,650 |
