This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.
Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.
Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.
Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.
Advertising students are taking part in a challenge to design and produce a full body promotional wrap on a black taxi cab to advertise their degree course and the University of Northampton by using case studies of current students. To find out more, check out the story of the BA Advertising & Digital Marketing Taxi Wrap project.
As a student on this course, you will also have the opportunity to join our study trip to New York. Networking and going behind-the-scenes with advertising and marketing professionals, at businesses large and small e.g. an investment bank on Wall Street and a film production company in Manhattan. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses. An additional cost to consider for this programme would be project printing costs. In previous years this has not exceeded £100 per year. Check out our New York trip Pinterest board.
In addition to providing great learning experiences, this course examines the fundamental areas of thought leadership in advertising and marketing communication. A good grounding in branding, public relations and digital marketing will underpin your future career. You will study all the elements of marketing communications including interactive and e-marketing, sales promotion, marketing research and sponsorship. You will learn about the theory and practice of the tools and obtain the skills required to work in the industry, on both the client and the agency side. Creativity is of critical importance to communications, and you are taught an appreciation of creativity to enable you to recognise good work, and also techniques to develop your own creative skill set.
Advertising, particularly when executed via digital media channels is more measurable than ever before. The availability of what the industry calls ‘Big data’ to analyse what we consume, see, buy, think, like and believe means that research metrics will inform every marketing campaign. You will also develop the skills to work with customer insight information.
Methods of Learning
If you are studying this course you can expect taught study to be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.
We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.
The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000. This scholarship is awarded on educational excellence…
The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…
The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…
|Number of Staff||1,611|
|Number of Students||11,984|
|Number of International Students||1000|
|Graduation Employment Rate||95%|
|Student Satisfaction Rate||89%|
|Academic Programs Offered||Undergraduate and Postgraduate|
|Mode of Programs Offered||Full time, Part time and Distance|
|Medium of Instruction||English|
|Average Tuition Fee for International Fee||GBP 12,000 - GBP 15,000|
|Proficiency Test for English Language||IELTS, TOEFL iBT or Pearson PTE|
|Financial Aid||Scholarships, Funds and Loans|
For all the prospective candidates for the institute, an estimated cost of living in the UK is as cpmipield below.
The tuition fee varies from one course to another. Following are some of the popular courses along with the tuition cost:
|BA and BSc Degrees||GBP 12,900|
|BSc Podiatry / BSc Occupational Therapy||GBP 13,900|
|BSc Nursing||GBP 15,750|
|Sandwich / placement Year||GBP 1,000|
|MA or MSc Degrees||GBP 13,750|
Basic list of expenses apart from tuition fee are as follows:
|Type of Expenditure||Cost (in GBP, per week)|
|Accommodation (includes basic facilities)||130 to 300|
|Food||36 to 52|
|Mobile phone||4 to 14|
|Books and supplies||Around 11|
|Clothing and personal care||16 to 26|
Basic Admission Requirements
The Result of Language Tests for English Proficiency from all the international applicants. The exams valid are IELTS, TOEFL iBT and Pearson PTE. Following are the minimum scores required in IELTS to gain admission:
|Academic Programs||Minimum Score|
|Undergraduate||6.0 overall and not less than 5.5 in each section|
|Postgraduate||6.5 overall and not less than 5.5 in each section|
|Research||7.0 overall and not less than 6.5 in each section|
Tuition & fees :