About Business Administration Diploma - Integrated Marketing Communications Major in Bow valley

Program Description

Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity. 

Time commitment

This is a two year (four term) diploma program. A full course load is five courses per term. Students may elect to take fewer courses each term; however it will take longer to complete the program.

Learning Options

The Business Administration diploma program consists of core business courses and major specific courses to develop industry specific skills. Core courses are available both in class and online. All major courses are available in class with only some courses available online.  

Co-operative Education Program (Optional)

Co-op provides eligible Business Administration Diploma students with an opportunity to gain work-related experience for one term through an assisted job search. Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money.  

The Co-op Work Term process aligns with the competitive nature of job search. To be accepted into the Co-op Program, applicants must meet all eligibility criteria and follow the application process. Candidates are responsible for demonstrating a high level of professional and program expectations. Not all students accepted into the Co-op Program are guaranteed a Co-op Work Term position. 

Academic qualification equivalents

• Higher Secondary Certificate (HSC)

English language requirements (one of the below):

• IELTS      :     6.0 with minimum band score 6.0 (Winter 2020 onward)
• TOEFL    :     83
• PTE         :     59-64

Tuition fee for domestic and international students are tabulated below:

In addition to the tuition fee students need to pay the following fees as well:

Living expenses

Bow Valley College does not offer on-campus residence. Students have the option of off-campus residence, homestays, rental houses etc.