Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme is built on a business foundation, with a focus on management, marketing and specifically, digital marketing.
It covers the key principles of business, management, marketing and digital marketing, including assessing the impact of digital technology on the business and marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.
The programme includes a flexible and adaptable work placement in Year 3, with a capstone final year 15-credit digital marketing focussed business/marketing plan or dissertation.
*Please note the programme and content is subject to change during final programme validation in September 2017.
Who is the programme suited to?
Are you interested in social media, digital marketing, advertising, PR or branding? Do you want to work in a business with a strong social media presence…or no social media presence but which could hugely benefit from one? Are you the person to open up such opportunities for businesses ranging in size from small, family enterprises to multi-national corporations? Are you open to exploring, developing & presenting new ideas, working with classmates on projects, and actively participating in a range of practical assignments?
Then, this new programme, built on a business foundation, with a strong focus on management, marketing and specifically, digital marketing, is for you.
The BBS in Digital Marketing graduate will be an individual with a thorough grounding in all areas of business, as well as specialised, practical skills in Digital Marketing.