This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.
This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.
Did You Know?
With a predicted 150,000 digital jobs and an internet economy worth €21.1bn by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.
Graduates Work For
On successful completion of this programme, you will be able to:
• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools
Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.
On completion of these programmes, graduates will also be able to apply for Level 9 qualifications in the field of business including LIT’s own Master of Business in Marketing & Management Strategy.