Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.
This course has an Industry Placement Option.
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
the decision to internationalise
screening and selection
tactical action programmes
monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Industry Placement Option
The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.
Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.
An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000. This scholarship is awarded on educational excellence…
University of Northampton Highlights
Number of Staff
Number of Students
Number of International Students
Graduation Employment Rate
Student Satisfaction Rate
Academic Programs Offered
Undergraduate and Postgraduate
Mode of Programs Offered
Full time, Part time and Distance
Medium of Instruction
Average Tuition Fee for International Fee
GBP 12,000 - GBP 15,000
Proficiency Test for English Language
IELTS, TOEFL iBT or Pearson PTE
Scholarships, Funds and Loans
University of Northampton Average Tuition Fees And Other Expenses
For all the prospective candidates for the institute, an estimated cost of living in the UK is as cpmipield below.
The tuition fee varies from one course to another. Following are some of the popular courses along with the tuition cost:
BA and BSc Degrees
BSc Podiatry / BSc Occupational Therapy
Sandwich / placement Year
MA or MSc Degrees
Cost of Attendance
Basic list of expenses apart from tuition fee are as follows:
Type of Expenditure
Cost (in GBP, per week)
Accommodation (includes basic facilities)
130 to 300
36 to 52
4 to 14
Books and supplies
Clothing and personal care
16 to 26
University of Northampton Application Process
Basic Admission Requirements
Certified transcripts of high school/college/university
One reference required
Statement of Purpose depicting the interest of the applicant in the chosen course
MBA applicants must also have a proof of work experience
Arts and design applicant must also submit their portfolio
The Result of Language Tests for English Proficiency from all the international applicants. The exams valid are IELTS, TOEFL iBT and Pearson PTE. Following are the minimum scores required in IELTS to gain admission:
6.0 overall and not less than 5.5 in each section
6.5 overall and not less than 5.5 in each section
7.0 overall and not less than 6.5 in each section
When an international student is accepted they are required to pay the deposit fee of GBP 5,000 and will then receive a CAS (Confirmation of Acceptance for Studies) from the University.
Other documents for the visa application process are: