About Ms In Digital Marketing in Sacred Heart University
Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.
Why Earn Your Master's in Digital Marketing at Sacred Heart?
At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.
In the MS in Digital Marketing program, you will also:
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search-engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts
- Learn from real-world examples and actual clients
- Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
- Benefit from a flexible schedule with multiple start dates throughout the year, and you can complete your degree in as little as 15 months
- Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
- Have the option to become SAS certified
- Applicants typically admitted have less than 5 undergraduate failing grades (F’s or backlogs) and a minimum Bachelor’s grade point average (GPA) of 3.0 (based on the traditional USA 4.0 scale.
English Language Requirements
- TOEFL iBT: 80
- TOEFL iBT® Home Edition: 80
- TOEFL Essentials: 8.5
- IELTS: 6.5
- PTE: 62
MS Business Analytics, Computer Science, IT, Chemistry, Cybersecurity, Finance & Investment Management and Healthcare Informatics will consider IELTS 6.0, Duolingo 105 or TOEFL Essentials 8.0.
Sacred Heart University Highlights
| University Type |
Private |
| Establishment Year |
1963 |
| Location |
Fairfield, Connecticut |
| Campus Setting |
Sub-urban |
| Mode of Program |
Full-time, part-time, online |
| Total enrollment |
9,100 |
| Mode of Application |
Online |
| Average GPA |
3.55 |
| Student-faculty ratio |
13:1 |
| Work-study |
Available |
Sacred Heart University Annual Cost to Attend
| Fee |
Cost |
| Tuition |
$42,800 |
| Books and Supplies |
$1,200 |
| Other Fees |
$270 |
| Room and Board |
$15,960 |
| Budget for Other Expenses |
$2,650 |
| Total One Year Cost |
$62,880 |
